The new SEAT logo represents another step in the continuous development of SEAT’s image, aligning corporate identity and design with the brand’s platform, and openly symbolizing the six values of the company- design, dynamism, young spirit, efficiency, reliability and accessibility.

Characterized by its symmetrical lines in permanent tension, the chrome symbol is sculpted with precision and is firmly rooted in modernity, all of which lies below a subtle line of industrial inspiration. Its unique design highlights the renewed commitment of SEAT to precision technology, excellence in engineering and innovation, while the colour red continues to evoke the brand’s Spanish soul.

The origins of the elegance and precision of the SEAT logo are to be found in a diagonal stroke reminiscent of Barcelona’s Avenida Diagonal. This line consolidates a creative vision, and is an essential component of SEAT’s genetic code. Vibrant touches of Spanish design give it life- warm highlights, deep shadows, dynamic perspectives and joyfulness link people to a new hybrid lifestyle (rational and emotional).