Pizza Hut Vector Logo Download - AI / EPS

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Pizza Hut unveiled the new logo in New York September, 1999 with the announcement of a sponsorship of the world's largest proton rocket which will launch the permanent living capsule of the International Space Station. The logo will blast off in a 30-foot tall image emblazoned on the rocket that launches from Kazakhstan in mid-November. The logo overhaul is part of a $500 million brand revitalization push for Pizza Hut.

The new four-color logo is similar to the old one, but it features a new typeface, two additional splashes of color -- yellow and green -- and the chain's name and the red roof are slightly tilted. The updated logo is expected to appear systemwide on menus, pizza delivery boxes, uniforms and advertising by mid-November, and it will be incorporated into all future remodels and new restaurants.

By retaining the red roof as an identifying symbol, Landor helped reinforce the perception of Pizza Hut as a destination. To further differentiate the brand, a freehand typography was used along with an entire palette of icons that symbolized the freshness of its ingredients and ultimately provided Pizza Hut with the brand relevance it desired.


Uploaded on July 12, 2010
Last updated on July 12, 2010

Pizza Hut, Inc.
United States

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Pizza Hut, Inc.

Pizza Hut (corporately known as Pizza Hut, Inc.) is an American restaurant chain and international franchise that offers different styles of pizza along with side dishes including pasta, buffalo wings, breadsticks, and garlic bread.