Hornall Anderson rebranded an entire mountain resort experience by bringing the authentic essence of Mammoth Mountain to life across all brand touchpoints with an iconic, modern expression. “Come as you are!” is Mammoth’s mantra. It reflects the brand’s relaxed surf-on–the-snow California culture meets world-class destination resort, which the Seattle based design agency embodied in the new identity system and extended throughout guests’ mountain adventures. Bold, fun, and inclusive—discoverable visual elements in the logo pay homage to both the beloved “Woolly's” tusks and to the mountain’s legendary deep powder.