First and foremost, Kering can be pronounced as ‘caring’ in English, which expresses our company culture of taking care of our brands, people, stakeholders and the environment. The suffix ‘-ing’ expresses the idea of movement, one of the constants in the Group’s history, as well as its international dimension. The stem ‘ker’, meaning home in Breton, is a proud reminder of our origins in the Brittany region of France.

The new emblem, the owl, represents vision, as well as being a sign of wisdom. A discreet and protective animal, it is a powerful symbol for a Group that spots potential and guides and nurtures its brands and people. With its sharp vision and 270° swiveling radius of the head, the owl represents Kering’s visionary character and foresight, its ability to anticipate trends and spot the potential in people and brands. A protective and unobtrusive creature, the bird of the goddess Athena, it symbolises wisdom and intelligent activity.