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Hilton Worldwide (formerly Hilton Hotels Corporation) has announced the launch of its new corporate identity, including a new name and logo. The new name, Hilton Worldwide, is intended to emphasize the unification of the hotelier’s stable of brands as well as its global reach. A new logo is meant to evoke both a sense of the company’s history and future. Part of the ‘H’ is derived from the ’70s Hilton Hotel logo. It also has the look of a bridge, implying a connection between the old and new.

Paul Brown, president of global brands and commercial services for Hilton Worldwide, said Platinum and gold signify what we want to be projecting as a corporate identity—the professionalism associated with the company but also the richness of the past.

Hilton worked with brand consultants Landor Associates in developing the new identity.


Uploaded on January 13, 2014
Last updated on January 13, 2014

Hilton Worldwide
United States

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Hilton Worldwide

Hilton Worldwide (formerly, Hilton Hotels Corporation) is an American global hospitality company. It is owned by the Blackstone Group, a private equity firm. The company owns, manages, and/or franchises a portfolio of brands which includes Waldorf Astoria Hotels and Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, Doubletree (DoubleTree by Hilton), Embassy Suites Hotels, Hilton Garden Inn, Hampton Inn and Hampton Inn & Suites, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations.