GUINNESS Vector Logo Download - AI / SVG
Free to download GUINNESS logo vector in AI / SVG vector format. Browse to see more GUINNESS related vector logos. Download GUINNESS logo vector in AI / SVG format, and open with Adobe Illustrator or Adobe PhotoShop or CorelDRAW.
The harp, which serves as the Guinness emblem, is based on a famous 14th century Irish harp. The harp device has been synonymous with Guinness since 1862. It was registered as a Guinness company trademark in 1876. however, the Guinness har faces right instead of left, and so can be distinguished from the Irish coat of arms.
UK based agency JKR were asked to create a more refined, distinctive and impactful design system to build a more unified feel for the brand globally and also make the brand more relevant to a new generation.
JKR started with the harp – it’s the one device that consumers globally recall in research and can draw from memory. JKR crafted it adding a sense of movement to the strings and stripped the core identity back, and ensured it always reversed out of black.
Uploaded on March 14, 2012
Last updated on March 14, 2012
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Diageo plc is the world's largest beer, wine and spirits company. It is based in Britain with head office located in London. The company has American Depositary Receipts listed on the New York Stock Exchange, and is listed on the London Stock Exchange where it is a constituent of the FTSE 100 Index.