The current Girl Scouts of the USA logo was adopted in 2010, based on Saul Bass's 1978 logo. The hair and facial styles were updated by Jennifer Kinon and Bobby Martin of The Original Champions of Design, as part of a new strategic decision to better engage girls with more relevant programming and activities.

The previous logo has become decidedly dated when it comes to the scouts' hairstyles and elongated faces. Kinon and Martin worked with illustrators Joe Finocchiaro and Jasper Goodall, adding more stylish, youthful bangs and more realistic, perky noses to make these girls more like the young scouts of today. Besides updating the logo, a new typeface was needed. The designers used the typeface Avenir and modified it slightly, employing the lowercase version of the letters to make the words more approachable. The trefoil was set at the end, and slightly above the wordmark, almost like punctuation for the word, and also, say the designers, "proudly leading the way like the prow of a ship."