The new GLAAD identity, which was created by Lippincott, was introduced on March 13, 2010 at the 21st Annual GLAAD Media Awards in New York. The new identity is simple and clear; it plays off a recognized symbol for communication to represent the organization’s programmatic work to empower LGBT people and allies to share their stories, hold the media accountable for the words and images they present, and help grassroots organizations communicate effectively. The colors express the diversity, energy and passion within GLAAD and the shape of the mark suggests movement, growth and momentum-all key ingredients in GLAAD’s work to build support for full equality through the media.