The logo is called "Inspiration", and was created by Brazilian agency Africa. The design stems from an iconic photograph of three victorious hands together raising the world's most famous trophy. As well as depicting the humanitarian notion of hands interlinking, the portrayal of the hands is also symbolic of the yellow and green of Brazil warmly welcoming the world to their country. The logo was unveiled at a ceremony held in Johannesburg on 8 July 2010. FIFA and the Brazil LOC invited 25 Brazilian-based agencies to submit designs for the Official Emblem of the 2014 tournament and the task of picking the winner was awarded to a high-profile seven-strong judging panel consisting of CBF chairman Ricardo Teixeira, FIFA executive secretary Jérôme Valcke, supermodel Gisele Bündchen, architect Oscar Niemeyer, writer Paulo Coelho, singer Ivete Sangalo, and designer Hans Donner.