Premiership football club Everton has unveiled a new club crest, which has been designed by its in-house graphics team.

The new crest replaces an incumbent one, which has been in place for 13 years and "was often misrepresented, suffering regularly from the omission of key elements like our name and our year of formation," the club says. On the new design the Everton Tower, (Prince Rupert’s Tower) has been redrawn, and two laurel wreaths - the Olympian sign for success - have ben dropped along with the club’s Latin motto "Nil Satis Nisi Optimum".

The wreaths have been replaced by the club’s formation date (1878) within the shield, and the club’s name has also been brought into the shield.

The process of the new logo design began in autumn 2012 and included a period of consultation on the Everton fans official forum, according to the club.

However, some fans have dubbed the crest change "embarrassing", and criticised the decision to drop the wreathes and Latin motto. A petition calling on Everton to drop the rebrand has so far attracted more than 21 000 signatories.