CISCO Vector Logo Download - AI

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Cisco brand officer Gary McCavitt had long struggled with the bridge-in-a-box logo, a mark difficult to use, difficult to put on products, and dated in personality. In October, 2005 he retained the typemaster (and logo designer) Joe Finocchiaro to explore alternatives; and Joe, recognizing the importance of the project, generously proposed adding corporate brand designer Jerry Kuyper to the team. CEO John Chambers approved Gary’s design initiative, imposing one condition: “the DNA of our bridge must be retained.”

The “Systems” part of the name was superfluous. Everyone was calling them Cisco anyway. They retained their well known colors and the “bridge DNA” is definitely there. Spaeth also notices that the bridge strips actually look a bit like DNA too.

The new logo is defiantly more consumer friendly. Wether this means that Cisco will be more active in the consumer market remains to be seen.

Cisco has new logo


Uploaded on December 24, 2010
Last updated on December 24, 2010

Cisco Systems, Inc.
United States
Computer hardware
Joe Finocchiaro & Jerry Kuyper

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Cisco Systems, Inc.

Headquartered in San Jose, California, Cisco Systems, Inc. is an American-based multinational corporation that designs and sells consumer electronics, networking and communications technology and services. Cisco is one of the world's biggest technology corporations.