The legendary Dragon-Wolf guarded the Dacian (old Romanian) people in their wars and has come to stand for resilient defense. The modern interpretation of the ancient symbol completes the brand promise with sleekness, making the brand relevant to digital society, while the new brand slogan "Awake" completes the idea of continuing protection.

The archetypal symbol was given two shapes: a 3D avatar, for establishing a bond with the consumers’ minds, and a highly abstractive symbol for representing the new chapter in the history of the Bitdefender organization.