Bank of America Vector Logo Download - AI / EPS

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As the largest bank in the United States, Bank of America provided a full range of financial services. However, Landor’s consumer surveys found that smaller clients viewed the institution as impersonal and oriented primarily toward large corporate accounts. In addition, most people mistook its existing sailing ship logo for the trademark of the Encyclopedia Britannica. In 1969 Walter developed the BA monogram to communicate “something quite wonderful and strange happening between the two letters. The majority of the people see a bird. It was conceived as ... a non-threatening symbol more like an old-time monogram. It’s a very personal statement.” The new logo helped Bank of America present a friendlier face to customers.

Uploaded on June 25, 2010
Last updated on February 16, 2011

Bank of America Corporation
United States

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Bank of America Corporation

Bank of America Corporation is a financial services company, the largest bank holding company in the United States, by assets, and the second largest bank by market capitalization. Bank of America serves clients in more than 150 countries and has a relationship with 99% of the U.S. Fortune 500 companies and 83% of the Fortune Global 500. The company is a member of the Federal Deposit Insurance Corporation (FDIC) and a component of both the S&P 500 Index and the Dow Jones Industrial Average.