Apple Vector Logo Download - AI / EPS

Free to download Apple logo vector in AI / EPS vector format. Browse to see more Apple related vector logos. Download Apple logo vector in AI / EPS format, and open with Adobe Illustrator or Adobe PhotoShop or CorelDRAW.

Apple's first logo, designed by Jobs and Wayne, depicts Sir Isaac Newton sitting under an apple tree. Almost immediately, though, this was replaced by Rob Janoff's "rainbow Apple", the now-familiar rainbow-colored silhouette of an apple with a bite taken out of it. Janoff presented Jobs with several different monochromatic themes for the "bitten" logo, and Jobs immediately took a liking to it. While Jobs liked the logo, he insisted it be in color to humanize the company. The Apple logo was designed with a bite so that it would be recognized as an apple rather than a cherry. The colored stripes were conceived to make the logo more accessible, and to represent the fact the monitor could reproduce images in color.

Prior to the first Macintosh, Apple used a typeface called Motter Tektura alongside the Apple logo, which was designed in Austria by Othmar Motter of Vorarlberger Graphik in 1975 and distributed by Letraset - and also famously used by Reebok. The Apple logo's bite mark was originally designed to fit snugly with the Motter Tektura "a."


Uploaded on June 7, 2010
Last updated on June 7, 2010

Apple Inc.
United States
Computer hardware
Rob Janoff
Motter Tektura Cyrilic
Font author:
Othmar Motter

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Apple Inc.

Apple Inc. is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers. The company's best-known hardware products include Macintosh computers, the iPod, the iPhone and the iPad. Apple software includes the Mac OS X operating system; the iTunes media browser; the iLife suite of multimedia and creativity software; the iWork suite of productivity software; Aperture, a professional photography package; Final Cut Studio, a suite of professional audio and film-industry software products; and Logic Studio, a suite of audio tools. As of January 2010 the company operates 284 retail stores in ten countries, and an online store where hardware and software products are sold.