Zespri Kiwifruit Vector Logo Download - AI / EPS
Free to download Zespri Kiwifruit logo vector in AI / EPS vector format. Browse to see more Zespri Kiwifruit related vector logos. Download Zespri Kiwifruit logo vector in AI / EPS format, and open with Adobe Illustrator or Adobe PhotoShop or CorelDRAW.
Consumers told researchers that the Zespriâ„¢ kiwifruit was "ugly as sin and tasty as hell," that it "enlivens the senses" and appeals on both a physical and spiritual level. "It's like having a shower: physically good and emotionally uplifting," said one Japanese consumer.
ZespriTM captured all of this in one idea, unleashing the tangy essence of what was uniquely New Zealand - to be trademarked around the world.Our new identity reflected the zestiness and liveliness of the fruit, and moved it from the category of perishable commodity into the premium-priced consumer goods bracket.
Uploaded on September 4, 2010
Last updated on September 4, 2010
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ZESPRI International Limited
In the 1970's, the Kiwifruit Marketing Board was formed which later evolved to become ZESPRI International Limited in 1997, a global marketing organisation. It was also at this time that the ZESPRIÂ® Kiwifruit brand was born - with a commitment to grow and sell the best kiwifruit, which remains unchanged today.