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After 70 years of using symbols in various combinations and styles, some felt the need for a change. "We had shaped and reshaped, used and abused our symbol so much that no strong, single corporate identity came through," said John Root, YMCA of the USA's general executive said at the time. He asked a Chicago designer to produce a new logo. The result was the triangle and bent bar that looks like the letter Y.

It was a combination of modern design and Gulick's traditional triangle. When the National Board met in November 1967, it approved Root's new logo for use throughout the movement. It was registered that same year and remains the official logo.

Today, 97% of Americans recognize this logo, and it's the second most recognizable logo in the world.

HISTORY OF THE YMCA LOGO

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Uploaded on August 17, 2010
Last updated on December 20, 2011

Company:
YMCA | Young Men's Christian Association
Country:
United Kingdom
Categroy:
Charity
Year:
1967
Font:
NewBaskerville-Roman
Font author:
George William Jones
Downloads:
829

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YMCA | Young Men's Christian Association 1967 AI downloadDownload335k YMCA | Young Men's Christian Association 1967 EPS downloadDownload394k

YMCA | Young Men's Christian Association

The Young Men's Christian Association ("YMCA" or in the USA "the Y") is a worldwide movement of more than 45 million members from 124 national federations affiliated through the World Alliance of YMCAs. Founded on June 6, 1844 in London, England by George Williams, the goal of the organization was putting Christian principles into practice, achieved by developing "a healthy spirit, mind, and body." The YMCA is a federated organization made up of local and national organizations in voluntary association. Today, YMCAs are open to all, regardless of faith, social class, age, or gender. The World Alliance of YMCAs is headquartered in Geneva, Switzerland.