XIVIA Vector Logo Download - AI / SVG
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Dragon Rouge summed up the creative platform as "science meets nature". Dragon Rouge researched a new name that would still say "Xylitol", but could belong to Danisco alone. We looked for something with a "Xy" style sound. Dragon Rouge wanted something less chemical sounding, shorter, more memorable, and easier to say... XIVIA. Dragon Rouge signed off with a strapline that made its environmental superiority clearer still – “approved by nature”.
The verbal element in the new logo is supported by a friendly "leaf" identity with two overlapping leaves symbolising the respectful marriage of science and nature, with the choice of colour self-evidently reinforcing the sustainable advantages.Dragon Rouge
Uploaded on November 8, 2013
Last updated on November 8, 2013
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Danisco A/S was a Danish bio-based company with activities in food production, enzymes and other bioproducts as well as a wide variety of pharmaceutical grade excipients. It was formed in 1989 from the largest Danish industrial merger ever of the two old C.F. Tietgen companies Danish Sugar (founded 1872), and Dansk Handels- og Industri Company (Danisco A/S).