Woolworths Vector Logo Download - AI / EPS / CDR

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On 22 August 2008, Woolworths announced it was launching a new identity for all its supermarkets and plans to replace the Safeway brand in Victoria, in order to unite all of its supermarkets under one common brand 'Woolworths'.

The logo, which had been in use for 21 years, was replaced with a new brand image, designed by Hans Hulsbosch[4] with a new green tinted icon representing the 'W' in Woolworths with the addition of a stylised leaf to suggest fresh produce. It is also reminiscent of a 1970s Woolworths logo. However, the company's slogan, "The Fresh Food People", which is known throughout Australia, remains as a key part of the new logo. The company introduced these changes in order to further distance itself from its major rival Coles Supermarkets, and to make its branding more modern, 'softer' and more likeable.

2008 Rebranding

The new icon symbolises the "W" for Woolworths, it indicates a commitment to "fresh food" and promotes energy and life.


Uploaded on July 22, 2010
Last updated on July 22, 2010

Woolworths Limited
Logotype: Myriad Pro-Light Semi Cn
Slogan: Cocon-Bold Italic
Font author:
Logotype: Carol Twombly, Robert Slimbach
Slogan: Evert Bloemsma

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Woolworths Limited

Woolworths Limited is a major Australian company with extensive retail interest throughout Australia and New Zealand. It is the largest retail company in Australia and New Zealand by market capitalisation and sales; largest takeaway liquor retailer in Australia; largest hotel and poker machine operator in Australia.