Toys "R" Us Vector Logo Download - AI
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The yellow reverse "R" in quotation marks, which is similar to the Cyrillic letter Я, imitates a small child's backward writing of "R", which is short for "are". The "R" is the most distinctive part of the retailer's colorful kid-friendly logo. The current, modernized Toys "R" Us logo was introduced in 1969 as logo #1, a blue star was added to the logo in 2000 during the Toys "R" Us "Concept 2000" era and is dubbed logo #2, the "Concept 2000 Star" logo. Logo #2 was seen earlier in the first decade of the 21st century on the Nickelodeon game show, Double Dare 2000; and on new "Concept 2000" Toys "R" Us stores or older stores that were converted to "Concept 2000" stores. The "R Us" name was derived as a pun on the founder's first name, Lazarus. The "R Us" name has been imitated by many other businesses.
The logo was once again changed in 2006 as logo #3 with alternating sized characters and a star in the middle of the reverse R. The letter R was changed from yellow to blue (though the star in logo #2 is sometimes yellow with the R in blue). Since May 2008, the UK stores of Toys 'R' Us now use the new logo. Newly refurbished stores now display the revised logo, as does the UK website and all media publications.
Uploaded on January 14, 2011
Last updated on January 14, 2011
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Toys "R" Us
Toys "R" Us is a toy store chain headquartered in Wayne, New Jersey, United States. The chain also has locations in Europe, Asia, Oceania, Africa, and Canada. The flagship store in New York City's Times Square is the largest toy store in the world. It is the largest toy-centered retailer and the second largest overall toy retailer in the United States.