Threshers Vector Logo Download - AI / EPS

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With Sterling's help, England's ubiquitous wine and spirits dealers underwent a brand experience reinvention.

As a first step, we created the new positioning, "everything you need for a good night in." It was quickly adopted as a rally cry for the chain to help connect with an ideal new set of customers. Introducing this new brand positioning meant considering every touch point, and every visual expression of the brand.

Through the new identity, signage, shop interiors, creation and naming of in-store brands, package designs, and brand standards, Sterling elevated the overall Thresher brand experience, while maintaining the accessibility of the corner store.

The newly minted design system inspires new thinking, new products, and a radically new impression of the brand.


Uploaded on September 26, 2010
Last updated on September 26, 2010

First Quench Retailing
United Kingdom
Franklin Gothic Condensed
Font author:
Morris Fuller Benton, Victor Caruso

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First Quench Retailing

First Quench Retailing was the largest independent off-licence retail chain in the UK, with around 1,200 shops operating under several retail brands, though all of which have now been closed. Its head office was based in Welwyn Garden City, Hertfordshire. On 29 October 2009 it was announced that the company had entered into administration.