SONY Vector Logo Download - AI / SVG

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In 1955, the company decided to use the SONY logo on Totsuko products (the original name of the company) and three years later changed its name to Sony Corporation. Two concepts were combined to create the name ‘Sony’. One was the Latin word ‘sonus’ which is the root of words such as ‘sound’ and ‘sonic’. The other was ‘sonny boy,’ a popular expression used in Japan at the time to describe a young person with a free and pioneering spirit. The new name perfectly captured the mood of the company as a group of young people with the energy and passion for unlimited creation.

From that moment on, the logotype went through a sequence of changes. A number of modifications were considered until the company decided on the current logo design. It was not until 1973 that the designers settled on a style that satisfied them, making the current version the sixth since the original trademark.


Uploaded on May 15, 2013
Last updated on May 15, 2013

Sony Corporation
Electronics & Appliances
Yasuo Kuroki

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Sony Corporation

Sony Corporation (ソニー株式会社), commonly referred to as Sony, is a Japanese multinational conglomerate corporation headquartered in Kōnan Minato, Tokyo, Japan. Its diversified business is primarily focused on the electronics, game, entertainment and financial services sectors. The company is one of the leading manufacturers of electronic products for the consumer and professional markets.