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Smart, formerly Smart GmbH (formerly MCC Smart GmbH), an automotive brand of Daimler AG, is a manufacturer of microcars and superminis based in Böblingen, Germany, produced in Hambach (France). During the naming process, Nicolas Hayek insisted it retain 'Swatch' in some way: "Swatchmobile", or "Swatch Car". Daimler-Benz refused, and pushed for a neutral name. The final name settled upon was Smart, an acronym that had been previously used internally by MCC for Swatch Mercedes Art.

It is marketed as the "smart" in all lower-case, with the current Smart brand logo denoting a letter "c" for "compact" and an arrow for "forward thinking".


Uploaded on November 19, 2010
Last updated on November 19, 2010

Daimler AG
Corporate typeface: Smart Courier

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Daimler AG

Daimler AG, (formerly DaimlerChrysler) is a German car corporation. It is the thirteenth-largest car manufacturer and second-largest truck manufacturer in the world. In addition to automobiles, Daimler manufactures buses and provides financial services through its Daimler Financial Services arm. The company also owns major stakes in aerospace group EADS, high-technology and parent company of the Vodafone McLaren Mercedes racing team McLaren Group, and Japanese truck maker Mitsubishi Fuso Truck and Bus Corporation.