Shutterstock, a global marketplace for digital imagery, announced a new brand identity that celebrates the company’s evolution from its origin as a photography-focused agency into the thriving, diverse creative marketplace it is today. The new look blends technology and art, presenting Shutterstock as both an innovative company and artistic resource.

At the center of Shutterstock’s visual identity is their new logo, which features a powerful and versatile framing device known as the Viewfinder. The Viewfiender represents artists on both sides of Shutterstock’s marketplace – whether they’re behind the lens or in front of the screen – and encourages them to express their own unique perspectives to drive visual communications across the globe.