The elements of the new logo are choreographed as if on a stage: A vibrant snapshot of an energized performance. The letters are orchestrated to suggest the dynamic nature of the ballet art form, while highlighting the dramatic production lighting and shadows created onstage through the use of a sophisticated gray color palette.

MetaDesign’s inspiration for meeting this challenge came from visual research on classical and contemporary representations of dance and movement in musical notation and expressive typography. Drawing on these influences, MetaDesign created a logotype whose letters are choreographed and dynamic like dancers on a stage, elegantly enacting the kinetics of ballet.

The logo