Perrier is a brand of bottled mineral water made from a spring in Vergèze in the Gard département of France. The spring is naturally carbonated. Both the water and natural carbonic gas are captured independently and in the bottling process, the carbonic gas is added so that the level of carbonation in bottled Perrier is the same as the water of the Vergèze spring. Saint-John Harmsworth bought the spring from the French doctor Louis Perrier in 1903, As a mark of respect, Harmsworth named the enterprise "Perrier" and retained the venerable logo.

In 2009, After working with Perrier for more than 15 years, Dragon Rouge created a high-end brand identity and universe with modern versions on the fundamentals: the source, monogram, colors… all the elements used for communication channels other than the mass media.