MORRISONS supermarket Vector Logo Download - AI / SVG

Free to download MORRISONS supermarket logo vector in AI / SVG vector format. Browse to see more MORRISONS supermarket related vector logos. Download MORRISONS supermarket logo vector in AI / SVG format, and open with Adobe Illustrator or Adobe PhotoShop or CorelDRAW.

Landor created the MORRISONS brand’s look and feel; defined the brand’s personality, visual identity, and verbal tone; developed the in-store experience; and addressed own-label strategy and packaging design. The relaunch touched 350+ stores, 17,000 SKUs, and more than 100,000 staff. The company not only halted its market share decline but reversed it to increase from 11.1 percent to 11.6 percent, a move worth £350 million. The work won a Gramia award and a gold at the DBA Design Effectiveness Awards. Additionally, in the six weeks from 22 November 2009 to 3 January 2010 total sales (excluding fuel) rose by 11.2 percent. The business objective was achieved, and Morrisons became the fastest-growing supermarket chain in Britain.
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Uploaded on August 18, 2011
Last updated on August 18, 2011

Company:
Wm Morrison Supermarkets plc
Country:
United Kingdom
Categroy:
Retail
Designer:
Year:
2007
Downloads:
697

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Wm Morrison Supermarkets plc

Wm Morrison Supermarkets plc (LSE: MRW) is the fourth largest chain of supermarkets in the United Kingdom, headquartered in Bradford, West Yorkshire, England. The company is usually referred to and is branded as Morrisons, and it is part of the FTSE 100 Index of companies.

Originally founded by William Morrison, hence the abbreviation Wm Morrison, in 1899, it started out as an egg and butter stall in Rawson Market, Bradford, England. Until 2004, Morrisons store locations were primarily focused in the north of England, but with the takeover of Safeway in that year, the company now has 455 superstores across the UK.