Minute Maid Vector Logo Download - AI / EPS

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The common look and feel for the redesigned packaging was based on Minute Maid’s well-known logo – a black rectangle and white logotype lettering. The new design maintains the logo, but updates it with rounded edges and a green horizon mark meant to reconnect the brand to nature.

The design was inspired by the way fruit vendors worldwide display their fruit. When containers are placed side by side on a shelf, they create an interlocking visual of whole fruit.

Coca-Cola created the strategic direction for the designs and worked with Duffy & Partners, Minneapolis, and CMA Brand Presence, Houston, to execute them.


Uploaded on November 30, 2010
Last updated on November 30, 2010

The Coca-Cola Company
United States
Duffy & Partners

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The Coca-Cola Company

A global leader in the beverage industry, the Coca-Cola company offers hundreds of brands, including soft drinks, fruit juices, sports drinks and other beverages in more than 200 countries. Coca-Cola is meeting the tastes of people around the globe. The Coca-Cola Company refreshes consumers with nearly 500 sparkling and still brands. Globally, The Coca-Cola Company is the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffee.