Looking to spark excitement in its Kotex-brand feminine hygiene products, Kimberly-Clark, has developed new packaging and a new advertising campaign. Looking to better connect with today's stylish and hip young women and communicate the message that it is "not your mother's brand," the Kotex packaging has a new look.

Designed to improve shelf visibility, the new packaging features a vivid red flower with a bright white background. Different types of flowers will distinguish each product. The Kotex logo has been redesigned to be more modern and bold. Inaddition, information on the type of product, absorbency level and quantity now are located on the front and top of the package to help shoppers find the right product.

Kotex gets flourishing makeover