Kering (PPR) Vector Logo Download - AI / SVG

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First and foremost, Kering can be pronounced as ‘caring’ in English, which expresses our company culture of taking care of our brands, people, stakeholders and the environment. The suffix ‘-ing’ expresses the idea of movement, one of the constants in the Group’s history, as well as its international dimension. The stem ‘ker’, meaning home in Breton, is a proud reminder of our origins in the Brittany region of France.

The new emblem, the owl, represents vision, as well as being a sign of wisdom. A discreet and protective animal, it is a powerful symbol for a Group that spots potential and guides and nurtures its brands and people. With its sharp vision and 270° swiveling radius of the head, the owl represents Kering’s visionary character and foresight, its ability to anticipate trends and spot the potential in people and brands. A protective and unobtrusive creature, the bird of the goddess Athena, it symbolises wisdom and intelligent activity.


Uploaded on October 31, 2013
Last updated on October 31, 2013

Kering (PPR)
Internal team & Havas Lifestyle

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Kering (PPR)

Kering (previously known as Pinault-Printemps-Redoute and PPR until 18 June 2013) is a French multinational holding company which develops a worldwide brand portfolio (luxury, sport & lifestyle divisions and retail brands) distributed in 120 countries. The company was founded in 1963 by the businessman François Pinault. On 22 March 2013, Pinault announced that the group would rename itself as Kering, and was approved by shareholders on 18 June 2013.