GSUSA | Girl Scouts of the USA Vector Logo Download - AI / SVG

Free to download GSUSA | Girl Scouts of the USA logo vector in AI / SVG vector format. Browse to see more GSUSA | Girl Scouts of the USA related vector logos. Download GSUSA | Girl Scouts of the USA logo vector in AI / SVG format, and open with Adobe Illustrator or Adobe PhotoShop or CorelDRAW.

The current Girl Scouts of the USA logo was adopted in 2010, based on Saul Bass's 1978 logo. The hair and facial styles were updated by Jennifer Kinon and Bobby Martin of The Original Champions of Design, as part of a new strategic decision to better engage girls with more relevant programming and activities.

The previous logo has become decidedly dated when it comes to the scouts' hairstyles and elongated faces. Kinon and Martin worked with illustrators Joe Finocchiaro and Jasper Goodall, adding more stylish, youthful bangs and more realistic, perky noses to make these girls more like the young scouts of today. Besides updating the logo, a new typeface was needed. The designers used the typeface Avenir and modified it slightly, employing the lowercase version of the letters to make the words more approachable. The trefoil was set at the end, and slightly above the wordmark, almost like punctuation for the word, and also, say the designers, "proudly leading the way like the prow of a ship."

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Uploaded on October 2, 2013
Last updated on October 2, 2013

Company:
GSUSA | Girl Scouts of the USA
Country:
United States
Categroy:
Non-governmental org.
Designer:
The Original Champions of Design | Jennifer Kinon, Bobby C. Martin Jr., Jasper Goodall, Joe Finocchiaro
Year:
2010
Font:
Avenir Pro
Font author:
Adrian Frutiger
Source:
Downloads:
229

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GSUSA | Girl Scouts of the USA 2010 AI downloadDownload838k GSUSA | Girl Scouts of the USA 2010 SVG downloadDownload6k

GSUSA | Girl Scouts of the USA

The Girl Scouts of the United States of America (GSUSA) is a youth organization for girls in the United States and American girls living abroad. Founded by Juliette Gordon Low in 1912, it was organized after Low met Robert Baden-Powell, the founder of Scouting, in 1911.