With the creation of Grupo Boticário, the company started 2010 as one of the main beauty segment organizations in Brazil – prepared to develop all its brands and to create new brands.

FutureBrand was responsible for the development of an extensive strategic project which involved the creation of the brand pillars and essence, brand architecture and a complete visual identity. The design arises from a spiral, based on the “golden ratio”. The group´s continuous development is reflected in the transparency and movement of the lines. The name is written in small letters and denotes closeness. The brand uses a simple, contemporary lettering and gains its uniqueness from the differentiated design of the letter “g” and the accent in the letter “a”.