Eurostar has introduced a new logo as part of an overhaul of its product and service offering that is aimed at making the travel operator the continent’s “most loved travel experience”.

The new visual identity drops the three lines that represented the three countries that Eurostar previously operated in - England, France and Belgium - in favour of a lower case e with a single line passing through. The company’s name has also switched from lower to upper case.

The company says the move is designed to represent the new commercial freedom provided by a change to European law last year that allowed train operators to run services anywhere in the European Union.