In June 2013, Lambie-Nairn was appointed to design the brand identity of the new company Eleven Paths, created by Telefónica Digital and working independently with innovative and breakthrough products, to make sure that both corporations and end users customers, can have a safe digital identity. After doing an analysis and investigation of the nature, scope and structure of the new company Lambie-Nairn created an identity that breaks through industry standards and provides the basis for future products.