Ecco is a company that has enjoyed steady but remarkable sales, especially considering their relative lack of commercial tactics such as television ads and athletic sponsorships. The company name, which is strikingly similar to the prefix ‘eco-', is turned into round, friendly, and inclusive letters for this logo. The first and last letters are opened, adding to the inclusiveness of this logo. Best of all, it is simple and memorable, making it another one of our best logo designs in shoes.