The Diesel brand offers a far bolder logo design, with bright, popping red as the main colour. Bold white letters contrast against the background, while the tagline below gives an upscale touch. One of the main benefits of this logo design is that it is easy to identify in almost all sizes, and even from great distances. This makes it easy for customers to spot it both in the store and on people actually wearing it, which certainly has helped to build the brand image.