CZECH AIRLINES Vector Logo Download - AI
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The new Czech Airlines design will rejuvenate the brand and will better complement the modern and dynamic character of the company. The updated logo, which will boldly feature the name 'Czech Airlines', will also be easier for foreign customers to identify, when compared to the current, often used, acronym 'CSA'. Foreigners represent 80% of the airline's customers. For Czech customers, the traditional CSA initials will still be easily visible in the new logo.
The new, refreshed logo was designed by Michal Kotyza, a Czech Airlines' employee and a talented young graphic designer. His roughly half-year long work on the new logo should payoff not only in terms of the elimination of the post-communist image, which Czech Airlines still evoked among some foreign customers, but also in terms of giving the airline a simpler and more clean-cut visual identity to use. "The upgraded branding will make it easier for us to use – for example in association with the Czech Airlines' subsidiaries and on the individual products offered by the company," said Kotyza.
Uploaded on January 15, 2011
Last updated on January 15, 2011
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Czech Airlines j.s.c.
Czech Airlines j.s.c. (Czech: České aerolinie, a.s.), trading as Czech Airlines (abbreviation: ČSA), is the national airline of the Czech Republic, with its head office on the grounds of Ruzyně Airport in Ruzyně, Prague. ČSA was the second airline in the world to initiate successful jet airliner services (in 1957 using the Tu-104) and the first airline to regularly fly jet-only routes. Today, it operates scheduled services to 69 destinations in 41 countries, including most major European cities and cities in the Middle East, North Africa and Asia. It also operates charter and cargo services. The airline runs a frequent flyer programme called "OK Plus" in reference to the airline's IATA designation, as well as the term of approval; OK also featured prominently in its previous livery. It is a member of the SkyTeam alliance.