citi group Vector Logo Download - AI / EPS
Free to download citi group logo vector in AI / EPS vector format. Browse to see more citi group related vector logos. Download citi group logo vector in AI / EPS format, and open with Adobe Illustrator or Adobe PhotoShop or CorelDRAW.
The Citibank division rebranded as Citi in 1999, and since then the umbrella has been simplified to a red arc. The citi logo was designed by Paula Scher's team at Pentagram. Travelers bought back the umbrella as it spun off in 2002. CitiGroup's goal was to better integrate the group's diverse parts, after years of acquisition, into a more unified whole : "Our unified brand represents the promise to serve our clients as one company, as one Citi."
Landor won the competition for this coveted assignment in November 2005. Landor apply the retail bank's blue-red "Citi" mark to almost all unit signatures, but with gray ("silver") letterforms.
Uploaded on December 2, 2010
Last updated on December 2, 2010
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Citigroup Inc. (branded Citi) is a major American financial services company based in New York City. Citigroup was formed from one of the world's largest mergers in history by combining the banking giant Citicorp and financial conglomerate Travelers Group on April 7, 1998.