A Simple but gleaming conventional metallic cross, also nicknamed as the "Bowtie " was officially given the 3d effect in Golden color in 2000, The font of the logotype has been changed for few times, from Futura to Helvetica, and the customized Chevrolet font, and finally the Klavika, which is also used by Facebook. The logo always consists of the bowtie symbol and logotype lockup. The logotype is a custom-drawn identity element. It was designed for readability in myriad applications. The symbol and logotype spatial relationship is intended to capitalize on the strength of the bowtie and to build additional equity in it. The logotype is to be used only in this lockup with the bowtie symbol; these two items are known as the logo and priority should always be given to feature the bowtie and logotype lockup in the stacked relationship.