The BlackBerry logo was formed by the logotype and the icon indicating "Data flow". Similar to the hidden arrow in the FedEx logo, the data packet graphic to the left of the BlackBerry name is actually counter forms (inside shapes) of the letter B—there are two Bs joined in this solution. The graphic symbolizes connectivity, an active network (or group), movement, flexibility, speed, and immediacy.

The identity builds on the suggestion of movement and speed. It is precise, bold, and direct while conveying approachability in a timeless, contemporary way. The counter-form shapes are also visually evident in the name itself, reinforcing their origin.