BiC Vector Logo Download - AI / SVG

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Dating back to 1950, when Marcel BICH launched his famous BIC CRISTAL ballpoint pen, in Clichy, France, BIC’s logo was made up of the three letters "BIC", a shortened version of the family name of the company’s founder, Marcel Bich, inside of a red parallelogram with rounded-off angles.

The BIC Boy was created by well-known French graphic designer, Raymond Savignac. Born in Paris in 1907. n 1961, he developed an advertising campaign to promote BIC’s new ballpoint pen with the ball made of tungsten carbide. Hoping to attract the attention of children, he designed a schoolboy with his head replaced by the pen’s ball and holding a pen behind his back.

The following year, the schoolboy design was placed in front of the letters "BIC", thus forming the final version of the BIC logo. The partnership with Savignac lasted for over 20 years including as many as 16 advertising posters for BIC® products.

BIC Logo


Uploaded on February 10, 2011
Last updated on February 10, 2011

Société Bic
Household Products
Marcel Bich & Raymond Savignac

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Société Bic

Société Bic (pronounced "Bick" in English) is a company based in Clichy, France, founded in 1945, by Baron Marcel Bich known for making disposable products including lighters, magnets, ballpoint pens, shaving razors and watersports products. It competes in most markets against Faber-Castell, Global Gillette, Newell Rubbermaid and Stabilo. The Bic pen, more correctly the Bic Cristal, was the company's first product and 50 years later is still synonymous with the name Bic.