Autodesk sprang a fresh new brand on 26 Feb, 2013. According to the company, “The new visual identity represents the most significant branding update in the company’s history and reflects the business transformation the 31-year-old technology company is undergoing to continue offering innovative technology for its millions of customers.”

For the first time in more than a decade, the new look includes a logomark (marketing speak for an image used in conjunction with the text portion of a brand), this one said to be inspired by origami. A team of Autodesk designers created the new branding using Autodesk software, primarily Autodesk Maya and Autodesk 3ds Max.