Wolff Olins beat 242 other competitors to produce a winning brand which is not only very contemporary in communication terms, but one which rests on a simple inclusive view of the world. Wolff Olins's brand idea for Athens 2004 was 'embracing the world'. The Games in the past tended to reflect the national attitude of the host city. With Athens, the Games came home to Greece, but the brand expresses a vision that is inclusive and worldwide. With our Greek partners Red Design, we gave the Athens Games a distinct and engaging logo. The vibrant blue and white echo the national colors of modern Greece, while the olive branch expresses the essence of the original games and conveys a universal message.