American Standard Vector Logo Download - AI / SVG

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American Standard introduced a new logo, identity, and packaging designed by NY-based Sterling Brands, in August 2013.

“We opted to celebrate the original identity, while infusing within it a certain modernity and ‘evidence of hand’ that would prompt it to connect meaningfully with our targets. Given the evolutionary nature of the wordmark, we felt it critical to implement it in a way that felt fresh and clearly signaled change” says Sterling Brands’ Creative Director, Kim Berlin. “And given the evolutionary nature of the wordmark, we felt it critical to implement it in a way that felt fresh and clearly signaled change.” says Sterling Brands’ Creative Director, Kim Berlin. As a result, the new identity is supported by a visual language that assumes a clean, warm and relatively minimal tone, which further speaks to the brand’s message of innovation and optimism.
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Uploaded on August 26, 2013
Last updated on August 26, 2013

Company:
American Standard Brands
Country:
United States
Categroy:
Manufacturing
Designer:
Year:
2013
Source:
Downloads:
260

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American Standard Brands

American Standard Brands is a closely held manufacturer of plumbing fixtures, sold under the American Standard, Crane, Fiat, Sanymetal, Showerite and Eljer brand names, based in Piscataway, New Jersey, United States.