airtel Vector Logo Download - AI / SVG

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On 18 November 2010, Airtel rebranded itself in India in the first phase of a global rebranding strategy. The company unveiled a new logo with 'airtel' written in lower case. Designed by London-based brand agency, Brand Union, the new logo is the letter 'a' in lowercase, with 'airtel' written in lowercase under the logo.

Explaining the new look in detail, Sanjay Kapoor, CEO, Bharti Airtel states that the new identity underlines Airtel's willingness to embrace everything that is new. He adds, "The logo type is modern, vibrant and friendly and signals our resolution to be accessible to our customers and stakeholders. And the lowercase is our recognition for humility. The red colour, which is an integral part of the brand, continues to represent heritage, energy and passion. The new curved and the gentle highlight almost gives the impression of a living object; at the same time, it represents a dynamic force of unparalleled energy, brings us closer to consumers and is a symbol which will help ensure instant recognition across diverse international markets."


Uploaded on January 29, 2011
Last updated on January 29, 2011

Bharti Airtel Limited
Font author:
Monib Mahdavi

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Bharti Airtel Limited

Bharti Airtel Limited, usually referred to simply as "airtel", is a Indian telecommunications company that operates in 19 countries across South Asia, Africa and the Channel Islands. Airtel is the fifth largest telecom operator in the world with over 200 million subscribers as of October 2010. Airtel is the 3rd largest in-country mobile operator by subscriber base, behind China Mobile and China Unicom.