ACF FIORENTINA Vector Logo Download - AI / EPS
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The official emblem of the city of Florence, a red giglio on a white field, has been pivotal in the all-round symbolism of the club.
Over the course of the club's history they have had several badge changes, all of which incorporated Florence's giglio in some way. The first one was nothing more than the city's coat of arms, a white shield with the red fleur-de-lis inside. It was soon changed to a very stylized fleur-de-lis, always red, and sometimes even without the white field. The most common symbol, adopted for about twenty years, had been a white lozenge with the flower inside. During the season they were Italian champions, the lozenge disappeared and the flower was overlapped with the scudetto.
The logo introduced by owner Flavio Pontello in 1980 was particularly distinct, consisting of one half of the city of Florence's emblem and one half of the letter "F", for Fiorentina. People disliked it when it was introduced, believing it was a commercial decision and, above all, because the symbol bore more of a resemblance to a halberd than a fleur-de-lis.
Today's logo is a kite shaped double lozenge bordered in gold. The outer lozenge has a purple background with the letters "AC" in white and the letter "F" in red, standing for the club's name. The inner lozenge is white with a gold border and the red fleur-de-lis of Florence. This logo had been in use from 1992 to 2002, but after the financial crisis and resurrection of the club the new one couldn't use the same logo. Florence's comune instead granted Florentia Viola use of the stylized coat of arms used in other city documents. Diego Della Valle acquired the current logo the following year in a judicial auction for a fee of â‚¬2.5 million, making it the most expensive logo in Italian football.
Uploaded on October 24, 2010
Last updated on October 24, 2010
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ACF Fiorentina, commonly referred to as simply Fiorentina, is a professional Italian football club from Florence, Tuscany. Founded by a merger in 1926, Fiorentina have played at the top level of Italian football for the majority of their existence; only four clubs have played in more Serie A seasons.