Starting in the 1850s, the downtown Cincinnati-based consumer-goods giant’s logo consisted of the man in the moon and 13 stars. But in the 1980s and ‘90s, P&G was plagued by persistent rumors that its old logo had occult connotations, so the company eventually moved to a simpler mark.

Landor explains “The moon and stars serve as a reflection of P&G’s unique ability to touch the lives of consumers throughout the phases of their day, their life, and across generations.”